What the Heck Do You Do?

In a sea of business opportunities, Entrepreneurs are challenged to focus on not just a job well done, but also defining and effectively communicating the job they’re doing.

Winning Customers Online

In this age of social media, we often forget that there’s a person on the other side of the computer. Customer relationships are an integral part of today’s business success, both online and offline. Let’s go back to some of the basics for a minute.

Every 60 Seconds, People Are Doing Techy Things!

ShowDate: March 6, 2012 – - You may not consider yourself a techy person, or maybe you’re not computer savvy at all. According to a new popular infographic put out by Go-Gulf – people are doing tech things every 60 seconds. Plus: How to opt out of Facebook’s face recognition, and what’s up with Google Streetview?

Customer Pays Bill. Flips Out!

Companies have to do a better job of explaining electronic services. A gentleman was escorted out of customer service by police, because he didn’t understand the difference between autobill and ebill – and flipped out on the rep.

Paper Towels in the Freezer

When a site has low usability, it’s kind of like when someone puts the paper towels in the freezer. You’re not going to look for them there. On a web site, you have to put things where people would expect them to be, or they won’t find it.

Type. Think. Edit. Think. Post!

Behind our computers we are anybody we want to be. We are super-people. We are opinionated. We are invincible. With great power comes great responsibility.

Social Media Campaigns Aren’t THAT Difficult

Somebody mentioned this today and I darn near choked on my coffee. Being a technology professional I sometimes take for granted that the skills and expertise needed for a social media campaign are understood. Clearly, they aren’t.

Your Web Site is Not a House

In a recent discussion with a friend of mine, the topic of “How to Design a Web Site” came up. My friend is a writer. He’s not a web professional or an artist, so I was suprised when he said: “most people miss the boat in having their web site designed because they’re thinking about themselves when they do it.”